Wednesday, December 28, 2011

Mike Patterson's 10 Music Video Commandments

Ten Things Every Good Music Video Needs 
1. Visual uniqueness- never seen before
2. Strong visual design
3. Tone - synergy between music (audio) and experience (visuals)
4. 3 elements/strands
5. Surprises
6. Glue - Transitions create contrast, binds the cut
7. A Climatic Moment
8. Visual flow - moves with music as it develops
9. Repetition - to restate the visual theme
10. Save something new or special for the end

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